Jeff Leitner is best known for two things: leading groups of big thinkers and revealing the power of unwritten rules.

Jeff Leitner is a co-founder and director of UX for Good, an organization that enlists researchers and designers to tackle society's challenges. Over the past 15 years, UX for Good has helped boost incomes for musicians after Hurricane Katrina, integrated social-emotional learning into public schools, and increased the impact of genocide museums — in partnership with organizations like The Grammy Foundation and the Dalai Lama Center for Peace and Education.

Prior to UX for Good, Leitner founded and led Insight Labs, where he brought together hundreds of scientists, artists, executives, and government officials to address critical challenges for over 50 organizations, including the U.S. Department of State, Starbucks, NASA, Harvard Medical School, and TED.

Leitner has also helped numerous companies identify and address the unwritten rules that hinder change and innovation. This work stems from his research on social norms, which he and a colleague transformed into the first norms-based approach to social change, detailed in their book See Think Solve.

He served as the inaugural innovator-in-residence at the University of Southern California, where he spearheaded the development of the nation's first doctorate in social innovation. He was also a fellow at New America, where he partnered with the OECD to develop the optimal sequence for achieving the United Nations Sustainable Development Goals.

Leitner has shared insights from his work across the globe, including at institutions like Harvard's Graduate School of Design and Stanford's d.school. His work has been featured in books on innovation, business, politics, and social change, and in magazines like Fast Company, Forbes, and Harvard Business Review.